
The goal here is to identify the players that are already connected or selling to your target.
In other words, who can “sneak you inside”? You want to turn them into your own affiliates who will sell for you.
For example, WeWork uses Real Estate Brokers to pitch their offices to companies already looking for space.
✔️ How to find the right people already selling to your target.
✔️ How to leverage someone else’s trust and network to skip the cold sell, and go right to the “upsell.”
✔️ How to avoid the unnecessary burn from scaling an internal sales team too early.
✔️ The 6 Trojan Horse Plays and the step-by-step guides to run each play at your marketplace startup
✔️ The 2 specific plays we used at Uber to scale the rider-side of our marketplace
✔️ To streamline and scale your affiliate partnerships into supply growth channels
✔️ How to get more of your target supply from channels you don't have access to yet.
✔️ The 7 Pro Tips to get the most out of each Trojan Horse Play
✔️ How to acquire more supply without increasing CAC
🎁 BONUS: Get my Supply Growth Plays Workbook