
I call these Network Plays (Where can we currently find our target supply?)
The concept here is that you grow on top of a pre-existing network.
For example, early on:
→ Airbnb grew on top of Craigslist.
→ PayPal grew on top of eBay.
Find the places people currently hang out or find what you are offering.
Then determine if you can “cherry-pick” from that network.
If you do this right, you can convince their existing demand/supply to switch.
✔️ How to build your supply when there is no demand (and vice versa)
✔️ How to solve the marketplace "chicken or the egg" dilemma
✔️ The 6 Networking Plays and the step-by-step guides to run each play at your marketplace startup
✔️ The exact play I ran at my crowdfunding marketplace startup to acquire our first users
✔️ The fan favorite: 🍩 Operation Donut Hole Play
✔️ To streamline and scale your supply growth channels early on
✔️ How to get more of your target supply from channels you haven't explored yet
✔️ The 4 Pro Tips to get the most out of each Network Play