Don’t just copy a job description from a job ad online. Most companies are terrible at writing JDs that really draw candidates in and make them want to apply. Instead, flip the script and treat your job posts and descriptions like a landing page with a goal of “converting” new applicants.
Here are the 6 key sections of the Landing Page Job Post, which is optimized to get candidates excited and convert them into applicants:
Let’s break it down 👇
1. Pitch Your Startup (Why You Should Apply)
Assume job-seekers don’t know who you are. They are searching for JOB TITLES, not your company. So the first thing to do once they click your job on LinkedIn or Indeed is to talk about your startup.
And not the boring stuff: “Founded in 1946, Yawn Corp is a multinational conglomerate blah blah blah…” 😴Who cares??
You need to SELL yourself. Think of this like a landing page: You want them to read the first few lines and be so pumped about your company that they can’t wait to click “Apply.”
I love how Neon does this at the top of their job posts:
Use the top of the fold to build credibility. Don’t be shy. Consider adding: