
The goal here is to identify the groups that own or have access to large amounts of your target customers.
You can go find your customers one at a time.
Or you can find professional associations, community groups, parent organizations, etc.
Who will give you access to a large pool of potential users.
✔️ How to unlock access to multiple customers all at once
✔️ How to find the large groups your target belongs to and develop larger partnerships
✔️ How to avoid the long slog of building trust and credibility
✔️ The 5 Abundance Plays and the step-by-step guides to run each play at your marketplace startup
✔️ Real-world examples of how unicorns like Uber, Homie and Airbnb used these plays to scale in their early years
✔️ How to create new channels without disrupting the ones that are already working
✔️ The 5 Pro Tips to get the most out of each Abundance Play
✔️ How to acquire incremental demand without increasing CAC
🎁 BONUS: Get my Supply Growth Plays Workbook