So you’ve decided it’s time to expand your startup and select your second market to launch.
Things are going well in your first market.
You have customers, revenue and a great team.
But just because it’s all working in your first market, doesn’t mean it will work in your second.
I helped launch 15 new markets for 2 unicorns. Selecting the right city can make or break your launch. This playbook will show you how.
✔️ How to create a launch criteria matrix to rank each market.
✔️ How to stack-rank your target cities and prioritize the order for future launches.
✔️ How to avoid opening the wrong market and having to shut it down.
✔️ The 10 dimensions that have the biggest impact on successfully selecting your next market to launch.
✔️ To re-program how you think about picking a market to complement your first.
✔️ The biggest problem with picking your next market and how to get past it (spoiler: it's how you quantify each dimension and score your markets).
✔️ How to stack your launches to "engineer" the growth and traction investors want to see. “Up and to the right” 📈
🎁 BONUS: Get my Market Launch Planning Workbook